With the FiFi entries prominently displayed in a showcase on the Luxe Pack exhibit floor, excitement was in the air as to which would receive the coveted awards this week.

The Fragrance Foundation will host the 37th Annual FiFi Awards & Celebration at The Downtown Armory in New York City on May 27. The annual event honors the fragrance industry’s most significant achievements with many respected names in fragrance, beauty and fashion in attendance to celebrate. Several of the award categories presented are: “Fragrance of the Year,” “Best Packaging,” “Bath & Body Line,” “Interior Scent Collection,” “Technological Breakthrough,” “Media Campaign of the Year” and new this year, “Perfume Extraordinaire.” More info: www.fragrance.org